Zero Mile Coffee
Café identity named after the stone that marks the centre of India. Menu, cups, signage.
Concept · 2026 · HospitalityCTRL ROOM. A multidisciplinary design house.
We build
brand identities
for brands that want to own the room.
An independent brand design house from India. Strategy, identity, packaging and experience for founders in India and worldwide.
Selected work
Independent concepts, built end to end the way we build for clients: strategy first, then identity, then every surface it lives on.
A logo is one decision.
A brand is a thousand.
The shelf, the feed, the invoice, the signboard, the way you reply on WhatsApp. Most young brands get each one designed separately, and it shows.
We design the system behind all of them, so every touchpoint looks like it came from the same room. Because it did.
What that includesWhat we build
Four disciplines, one system. Take one, or let us run the whole brand.
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01Strategy & positioning
Before a single logo: who you are for, what you stand against, and the sentence a customer repeats to a friend.
- Brand audit & competitor map
- Positioning & brand platform
- Naming & tagline
- Tone of voice
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02Visual identity
A complete system, not a logo file. Built to work at favicon size and on the side of a building.
- Logo suite & symbol
- Typography & colour system
- Graphic language & art direction
- Brand guidelines
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03Packaging & print
Packaging that wins three seconds on a crowded shelf, and print-ready artwork your vendor won't send back.
- Packaging & labels
- Stationery & collateral
- Merchandise
- Production artwork
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04Digital & experience
Where the brand meets people every day: the website, the feed, the launch.
- Website design
- Social templates & content
- Campaign concepts
- Launch kits
How a project runs
Clear stages, fixed checkpoints, no disappearing for weeks. You always know what's on screen.
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01
Brief
A call and a questionnaire. We agree on the problem, the scope and the timeline in writing.
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02
Position
Research, audience and competitors, distilled into one platform everything else answers to.
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03
Design
Two or three directions, one chosen, then refined across real applications, not just a logo on white.
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04
Deliver
Every file, every format, a guidelines document, and a handover so your team can run it.
Why CTRL ROOM
A control room is where everything is watched, decided and run from. We want to be that room for your brand.
The four brackets of our symbol are a frame: the moment you stop looking at everything and focus on one thing. That is the job. Find what makes a brand worth noticing, put a frame around it, and make sure it shows up the same way everywhere.
- Confident, never arrogant.
- Experimental, never chaotic.
- Intelligent, never pretentious.
- Direct, never corporate.
Have something in mind?
Build your brief in thirty seconds and send it straight from here. We reply within two working days.